Privacy Policy

Effective Date: 21 August 2026

Welcome to Alpha dog behaviour Ltd. We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website and submit a behavior enquiry.

We comply with the EU General Data Protection Regulation (GDPR), the UK GDPR, and applicable US state privacy laws.

1. Important Information and Who We Are

Alpha Dog Behaviour Ltd is the "Data Controller" for the personal information collected through this website.

If you have any questions about this privacy policy or how we handle your data, please contact Nick Jones at: nickjones@alphadogbehaviour.co.uk.

2. The Data We Collect About You

We may collect, use, and store different kinds of personal data about you, which you provide voluntarily:

  • Identity Data: First name, last name.

  • Contact Data: Email address, phone number.

  • Enquiry Data: Information you choose to provide regarding your dog's behavior and history.

3. How Your Data Is Collected and Stored

  • Form Submissions: When you submit a behavior enquiry, the details are sent directly to our secure business email inbox via Google Workspace (Gmail).

  • Third-Party Processing: We do not sell or rent your data. Google acts as a third-party processor to securely host our email communications.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we use your data to:

  • Respond to your specific behavior enquiry.

  • Provide you with information about our behavior services.

  • Fulfill our contractual obligations if you become a client.

5. Google Analytics and Cookies

Our website uses Google Analytics to track and analyze website traffic.

  • What it tracks: Google Analytics uses cookies to collect anonymous data such as your IP address, browser type, and how you navigate our site. It does not identify you personally.

  • Opt-Out: You can prevent Google Analytics from tracking your activity by installing the Google Analytics Opt-out Browser Add-on.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for.

  • Enquiry Data: If you submit an enquiry but do not proceed with our services, your enquiry details and emails will be deleted after one year.

  • Client Data: If you become a client, we will retain your data longer to comply with legal, accounting, or reporting requirements.

7. International Data Transfers

Because we use Google Workspace, your data may be transferred to and stored on servers located outside the UK and EU (such as in the United States). Google utilizes standard contractual clauses approved by the European Commission and the UK Information Commissioner's Office (ICO) to ensure your data remains securely protected.

8. Your Legal Rights

Depending on your location (UK, EU, or certain US states), you have rights under data protection laws, including the right to:

  • Request access to your personal data.

  • Request correction or erasure of your personal data.

  • Object to or restrict the processing of your data.

  • Withdraw your consent at any time.

To exercise any of these rights, please contact Nick Jones at nickjones@alphadogbehaviour.co.uk.

9. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our services (such as the addition of online courses or shopping features). Please review this page periodically.